Boutique Specialty Lens Supply and Fitting Laboratory

Supplying quality lenses for all your vision solutions.

Visual Optics Ltd is proud to be the ONLY truly independent wholesale lens supplier in New Zealand. Supplying the Optometry market with quality products that won't cost the earth. Plus you get the best service and knowledge for free - we won't charge you for that!

Extreme prescriptions are our forte…

From High Plus to High Minus, High Cyls and Prism, our preferred indexes are 1.67 and 1.74 to provide the thinnest lenses for your Patients. Available in Single Vision, Bifocal (up to 1.67 only), Occupational and Progressives, in Clear, Tinted, Polarized and Photochromic options. From Swim Goggles to Dive Masks, Sports Frames to Sunglasses, from Tinting to Frame restoration… we provide the services to suit every need.

Meet the team…

With more than 130 years experience between them in the Optical industry, Gary, Sarah, Dan, Tara, Jody and Lisa certainly know Optics! With a wealth of knowledge, they can assist with dispensing lens options, frame solutions and all those tricky fitting requirements. Contact them today for advice on all things technical, they’re only too happy to help.

Outstanding achievement at the North Canterbury Business Awards

“Winner - Emerging Business 2023”


“Good Customer Service can be hard to find these days, and I can honestly say I can’t remember the last time I have received such excellent Customer service as I have in my interactions with you recently. You were always so friendly yet professional, your knowledge of your products impressive, and telephone manner and communication skills faultless.”

“I am super impressed by the progressives. No adaptation needed. Just seemed natural from the beginning. The vision is very clear at all distances. I have struggled a little with the ******* lenses in more recent pairs because of the compensated powers I think. With yours, I love how you can order a power and actually get it.

The multi coat is very attractive. So, 10/10 for these.”

“Super prompt service! Thanks so much for my trial occupationals. **** tried his D-Free progs over the weekend and found no adaptation needed and great vision. Also used his readers with same success story. I’m 100% happy with the 3 designs and 2 indices so far. There is life outside ******* (actually better because it makes such a difference being able to choose non-compensated Rx !!) I love the multicoat bloom too.”

Contact Us

Call or email today to discuss your specific lens requirements


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